Fueling the Future of Display: SUSTech and Timewaying Partner on AI Spatial Interaction Lab
Shenzhen, May 30, 2025 — A milestone moment unfolded at the Lynn Library of Southern University of Science and Technology (SUSTech), where academia and industry came together to shape the future of display technology.
Timewaying Technology Co., Ltd., a leader in large-format display solutions, and the Institute of Nanoscience and Applications at SUSTech officially inaugurated their Joint Laboratory for AI Spatial Interactive Display Technology. The event brought together key stakeholders including Andrew Chen, CEO of Timewaying, and senior representatives from SUSTech, including Professor Sun Xiaowei, Executive Dean of Nanoscience and Applications and Chair Professor of the department of Electrical and Electronic Engineering.
Bridging Innovation and Education: A Strategic Alliance
This collaboration represents a strategic step forward for both parties. For over 15 years, Timewaying has been at the forefront of China’s display technology sector—breaking ground with multiple industry “firsts”:
- The first domestically developed Freedeo passive 3D system using LCD polarization
- The first optical cinema screen based on NAMOS nanoimprint technology
- The first 20-meter DCI HeyLED cinema screen developed in China using direct-view LED technology
These innovations have challenged foreign dominance in the field and resulted in more than 200 patents, with deployments in over 50 countries worldwide.
SUSTech, on the other hand, has established itself as a hub for cutting-edge research in nanomaterials, microdisplays, AR/VR, glasses-free 3D, and AI algorithms. In his remarks, Professor Sun praised Timewaying’s contribution to the industry and emphasized the importance of translating scientific discovery into practical technology that advances global competitiveness.
Mission-Driven Innovation: What the Joint Lab Aims to Achieve
The joint lab is built around a dual mission: accelerating technology transfer and cultivating top-tier talent. Its initial focus is on AI-based real-time 3D modeling for large-screen spatial interaction displays—bridging hardware, software, and AIGC (AI-Generated Content) capabilities to create smart display systems that respond to user environments in real time.
“We envision this lab as a launchpad for globally competitive human-machine interaction products,” said Andrew Chen “By combining our technological expertise with SUSTech’s research strengths, we aim to contribute meaningfully to China’s position in next-generation intelligent manufacturing.”
Looking Ahead: Capturing Opportunities in the AIGC Era
As AIGC technologies continue to evolve, they are poised to shift the paradigm in display applications—from static, one-way communication to immersive, intelligent interaction. This joint venture is perfectly positioned to seize this moment.
By investing in both foundational science and applied engineering, the lab will serve as a center for innovation where nanotechnology and AI intersect. The ultimate goal is to drive breakthroughs that not only enhance display capabilities but also set global standards for spatial interaction technologies.
In the coming years, the lab will intensify R&D efforts, foster interdisciplinary innovation, and strive to establish itself as a global center of excellence for AI-powered human-machine interaction—helping move China from a participant to a leader in the global display industry.
